I have fond memories of Rocky Road sitting on my kitchen table when I was growing up, and I wanted to explore how I would bring it back with a modern (and self interested) twist. It’s kind of a spoof, definitely influenced by the box from the 1980’s, and still has it’s own cycling-related characteristics that make it fun and relevant today.
[I] can attest to a fairly new category of bike racing called “gravel grinders”. Usually upwards of 60 miles, some are as many as 330 miles long. With races like that, nutrition is a huge factor. As is the amount of dirt and dust inhaled while racing. These events always make for an interesting cocktail of grit and engineered calories in your mouth when all is said and done. I do a handful of these every year. And since some of my initial thoughts for this project involved a cycling theme, I thought it appropriate to combine the ideas of grit and goodness into a new “Rocky Road” cereal. Rocky Road Cereal, for Cyclists.